We start by reviewing your current strategy and tactics. We determine what's working and what needs help. We talk to your customers. We'll check out your competitors. We analyze your company until we have a firm idea of how we can improve it.
With all the data we collect, we form a solid strategy. We make sure this strategy aligns with your brand, your business objectives and your core beliefs. All creative work we do will support the strategy and your business goals.
From there, we start concepting—coming up with innovative ideas that convey a specific message. What do we want potential customers to do? How do we want them to feel? We generate ideas that properly position your product or service to potential consumers.
Then we create. Concepts can manifest themselves in so many ways— a website, a mobile app, an ad campaign, signage, collateral, or anything else we can think of. The sky is the limit. This is where we turn the concept into reality.
Rather than give you one solution, we provide options— usually 3 to 5. Some are conservative and "safe". Some are edgy and unexpected. We'll help you make the best choice to achieve your business objective in a way that is memorable and relevant to your consumers.
By sharing our thought process with others, including potential consumers, team members, and leadership, we arrive at a winning idea! Sometimes we make minor revisions. Sometimes we're 100% ready to go.
Once we have an agreed-upon concept, we continue to think of ways to bring the concept alive. A really good idea tends to inspire others and build momentum. These ideas fuel the campaign.
Now we turn the concept into a full marketing campaign. The campaign can take many different forms. Depending on budget, timing, and other limitations, we design a campaign that works on all levels.
Any great campaign needs to be measured and maintained. To achieve true success, we make sure that what we produce really works. We do this by talking to customers through social media, and face-to-face when possible. Then we make changes and revisions where necessary.

Our Process

Mind*Spark Creative is a strategic partner to help grow your business in unexpected ways. Whether you are just starting a business, or need to completely rebrand your business, Mind*Spark Creative is prepared to help in more ways than one. We are designers. We are strategic marketers. But most of all, we are idea people. From brand development and web design, to packaging and collateral systems, Mind*Spark can offer innovative solutions that attract audiences and keep them loyal to your brand. Our work spans a variety of industries in both B2B and B2C markets. If you’re ready to take your business to the next level, give us a shout. We’re ready to help.

  1. Input
  2. Strategy
  3. Concept
  4. Creation
  5. Options
  6. Winning Idea
  7. Campaign
  8. Success

Creative Director

Hi. I am a freelance creative director and graphic designer specializing in brand development. There are a lot of creative people out there — so what makes me different? I am a collaborative, insightful, strategic team player that listens to your needs and creates exceptional creative solutions that make an impact on your product and/or company. With a hearty mix of business, marketing, creative and digital design, I can help you navigate the complexities of bringing a product or service to market. And if you have an established product or service, I can help promote it and get it noticed. With over 20 years of creative and business experience, I bring a lot of value to your organization. Let's have a conversation and see how we can work together.

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Our Work

  1. Branding & Identity Design
  2. Logo Design
  3. Advertising & Print Design
  4. Web Design
  5. Book Design
  6. Environmental Design
  7. Product & Packaging Design
  8. The Graveyard